Black Friday
Accent Group
From an 800 store retailer
To digital dominator
Winning the Black Friday race
Black Friday was approaching, and consumers were actively seeking discounts. Accent Group, Australia’s largest footwear retailer, couldn’t sacrifice profitability while competing in this discount-heavy environment. Instead of waiting for Black Friday we targeted shoppers early to capture consumer interest when search terms were more affordable. Result: In-the-black-Friday!
Results
Creating a growth trend for Australia’s largest fashion shoe retailer.
+52%
Increase in ROI
+57%
Increase of sales from digital channels up from 14% to 22%
+12m
Additional profit generated from digital within $24m
